Vintage Cheers Sweatshirt

Editors Notes

White heavyweight crewneck sweatshirt with large front graphic showing an old Cheerwine wagon and building, black and red print with Cheerwine script logo, ribbed knit collar, cuffs, and hem, soft looped/brushed interior, slight discoloration/marks near front hem, made in USA Lee tag at neck.

This piece comes from Lee, a classic American workwear and denim brand that became a staple in casualwear from the mid-20th century onward. Cheerwine promotional garments like this tap into the heritage of regional soda brands and their loyal fan bases in the American South. In the late 1980s and 1990s, heavyweight crewneck sweatshirts with bold front graphics were hugely popular for both corporate merch and college apparel. Today, these promo graphics feel nostalgic and collectible, especially when paired with a heavyweight made-in-USA blank like this one. Vintage Lee sweatshirts are prized for their durable fleece, true-to-era fit, and their easy styling with jeans or sweats in modern streetwear. This kind of branded Americana graphic has come full circle as a statement piece in contemporary vintage-led wardrobes.

Size & Fit

L

Measurements

Width (Pit To Pit) 23 "

Length (Collar To Hem) 24.5 "

All measurements are in inches.

Condition

Used - Good