The Journal– American Madness

The History of Arc'teryx: Innovation in Outdoor Gear

Arc'teryx is one of the most respected names in outdoor gear, known for its innovative designs, high-performance materials, and commitment to quality. From its origins in the rugged landscapes of...

The OG-107 - A History

The OG-107 shirt has a rich history deeply intertwined with the United States military. Here's a brief overview:Origins: The OG-107 shirt, standing for "Olive Green 107," traces its origins to...

Introducing: American Madness Kids

This month at American Madness we are really excited to bring you our brand-new range, American Madness Kids! Explore our hand-picked haven of vintage delights crafted especially for your little...

The Origins of Harley-Davidson's Iconic Branding

Harley-Davidson has some of the most recognisable branding out there. Founded in 1903, it withstood the turmoil of The Great Depression and, to this day, is one of the most...

A Brief History of Pendleton and The Beach Boys

In the 1960s, The Pendletones broke onto the music scene. Their name paid homage to the surf uniform of the 60s, a Pendleton board shirt over a t-shirt with khakis....

The Revival of Y2K

The world of fashion one which is dynamic and cyclical, trends tend to come back around every 20 years. In recent times, the revival of Y2K fashion has taken the...